Wednesday 20 February 2019

Long Island Advertising: The Do's And Don'ts Of Creating Apps

By Arthur Williams


Smartphones are often regarded as miniature computers, not only because of their communicative abilities but the various programs that can be launched as well. The latter is where the topic of app development comes into play. As you may have already guessed, creating a program like this is no small feat, especially for those that are inexperienced. If you're looking to get involved, though, here are some do's and don'ts that Long Island advertising agencies can share.

One of the crucial "do's" of creating apps is to keep the design process simple. After all, you're most likely creating programs for mobile devices that anyone can use. What this means is that if you find your app a bit too complex, chances are that others will feel the same way. Ease of use matters in app design, so by maintaining this mindset, you'll be able to create user-friendly apps that will be positively received by those that download them.

It's also worth noting the importance of security, which is another area where mobile apps thrive. If someone uses your app, and they feel like it's not safe to proceed, it won't be able to perform at the level you'd like. This is one of the reasons why routine updates matter. Not only do they help with the performance of your app, but they can be used to make your program more secure, no matter what type of information is being shared.

Now let's discuss some of the things to avoid in creating mobile apps, starting with a lack of smart branding. One of the rules of creating apps for companies is to stay on brand, from color choices to font styles, as these should reflect the companies in question. This logic is no different from other promotional tools, including online brochures and websites. When everything related to a business is on brand, overall performance will increase.

Another aspect to avoid is the creation of small buttons or prompts on your app's interface. After all, you're designing programs that are meant to be accessed with human hands, rather than mouse cursors, which means that the aforementioned buttons and prompts should be sized accordingly. Are yours able to be easily tapped or swiped? If not, you may want to resize them so that they become more accessible.




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