Monday 21 January 2019

Long Island SEO: What To Avoid In Regard To Web Design

By Paula Hess


There are many factors that influence the ranking of a website. One such factor is the way in which said website is designed, which any Long Island SEO expert can agree with. If made well, the site's chances of ranking will increase. If it's sloppily produced, the opposite is true. When it comes to web design missteps, as far as the topic of SEO is concerned, here are some of the most common ones that should be avoided at all costs.

SEO can be hurt by many web design mistakes, including the sporadic deletion of internal pages. This is especially true if they've been ranking well for certain keywords, as such progress can become lost. If you're set on deleting such pages, though, make sure that redirects are put in place. According to such names as fishbat.com, these will direct users to other pages that can provide them with the information they need. Such a precaution matters, but there's more to learn about SEO and web design alike.

A non-responsive website won't rank well, either. For those that don't know, search engines tend to rank sites higher if they are mobile-friendly. A user should expect that if they visit a site on their computer at home, they should be able to access it just as easily on their smartphone when they're out and about. Responsiveness goes a long way, not only for the sake of user experienced but improved SEO as well.

No website should go live without proper testing beforehand. This is especially true when it comes to on-site changes, which include anything from new plugins to additional content and links. Everything should work flawlessly, as this helps to create a smoother user experience. Failure to properly test a site can result in glitches, slowdown, and other such problems on the user's end, which are huge negatives from an SEO standpoint.

Creating a website isn't easy, especially for a relatively sizable company, so it should come as no surprise that there are possible missteps that can be made. By avoiding the ones detailed earlier, you will be able to have your site ranking higher. By proxy, you'll attract more users, which will do wonders for the success of your site. Not only will they inquire for more information, but they may be influenced to do business in the future.




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