Friday 16 November 2018

How To Blog On Tumblr For Long Island Advertising Success

By Paula Hess


There is a host of benefits to blogging on Tumblr. Not only does this social media platform serve as something of a blog platform in its own right, but it boasts a wide audience that, with the right content, can be directly engaged with. Blogging on said social platform may be easier said than done, though, if you lack an understanding of Tumblr and its various complexities. Here are a few tips that the best Long Island advertising agencies can provide.

If you're serious about blogging on Tumblr for business purposes, images are necessary. One of the unique aspects of this social media platform is its focus on visuals, as posts that are image-heavy tend to perform best in terms of likes, reblogs, and engagement in general. What this means is that while you can write long-form content on Tumblr, it should be accompanied by relevant images as well. This knowledge goes a long way in terms of content creation on the platform.

Next, understand that the more recent a story is, the better it will perform from a content creation standpoint. There are over 162 billion posts on Tumblr, so it should come as no surprise that content on this social media platform moves quickly. With this information in mind, it's important to cover the stories that people are talking about at any given time. Anything that's older than a week may not be worth covering.

Outside of blog writing, engagement with one's audience is vital to blogging on Tumblr. Let's say that your blog reaches the point where your content receives likes and reblogs on a daily basis. In this scenario, it would make sense to stay engaged with your followers. This will allow you to reach out to them and let them know that you appreciate their support. The more that you engage with them, the stronger your blog's reputation will become.

Lastly, focus on your blog's overall presentation. One of the perks of Tumblr is that blogs can be customized in a number of ways. If you're not satisfied with the social network's collection of themes, you may be able to develop one of your own, provided you have a solid understanding of HTML and coding. Your Tumblr blog should stand out from the crowd, especially if you plan on using it for your business.




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