Saturday 29 August 2015

Leveraging International Business Intelligence For Success

By Ruthie Livingston


For the business to excel in whatever field, it must keep an eye on its competitors and be able to know what its customers need. This way, it is able to deliver quality products and maintain its competitive edge. If a company has set its eyes on the multinational business front, it is important to enlist International Business Intelligence services in analyzing the international market place.

The international entrepreneurship intelligence service providers exploit the data warehouse to mine for vital statistics and other facts to come up with a true picture of the industry standing and the organization performance. This information enables a company to project its future and come up with plans to counter competition or improve its product offering.

There are several firms that are offering products similar to what the company is offering. These firms are targeting the same customers that the enterprise is targeting. The firm must outdo its rivals at the marketplace by offering better products. To do this, it requires to be innovate and adopt the best technologies in its processes. The enterprise intelligence comes in to keep the firm aware of new ideas and technologies that are in the market and what the rivals are up to.

Crisis response and management is also a big challenge that confronts multinationals. Since the firm is operating in different social-economic and political regions, it may face several challenges that are a threat to its survival. These challenges include errors of judgment, blackmail attempts, attacks from political, and business rivals among others. Using intelligence, the firm may identify the necessary authorities to lobby, counteract local business and political rivals, and deal with crisis in production or marketing departments.

A business must always provide the right solutions to customer needs. When getting into new markets, the enterprise may not be familiar with customer preferences, tastes, and unique needs of its clients. Research is required to ensure that the market is served with the right solutions. The firm can seek assistance from international entrepreneurship intelligence firms in determining customer needs, planning on market entry, and developing effective marketing plans. This helps the firm grow its market share and beat its rivals at the marketplace.

There are several risks that a firm is exposed to in different regions in the international marketplace. Such risks include potential damage to assets, energy problems, brand and reputation damage, problems in getting raw material, lack of expertise in some area among others. A firm may hire an international entrepreneurship intelligence service provider to assist in developing an enterprise risk management plan, identifying the vulnerable areas, and helping come up with a backup plan.

At some point, a firm will find itself in a legal battle with clients, authorities, and rivals. There may be cases where customers may claim that the products are defective, officials looking for a bribe and so forth. Such requires the ability to do a proper private investigation to avoid getting losses. An international entrepreneurship intelligence company would assist in interviewing witness, taking statements, and investigating all circumstances surrounding the incident that may be in question.

If a conglomerate were a person, its management would be the eyes, its workforce be its hands investors become the legs while the business intelligence takes the place of its brain. Doing business blindly leads to serious business mistakes, loss of customers and trampling by company rivals.




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