Monday 20 July 2015

Tips In Making Your Custom Trade Show Displays Shine

By Phyllis Schroeder


Many industries nowadays are interested in rare marketing strategies that effectively promote their business. One such strategy would be to use custom trade show displays. This is an event you can participate in, regardless of what industry you belong. You can use this as a marketing strategy that will effectively reach out to the target market you have been eyeing for these days.

The display will highlight all of the products you have in your inventory that you plan to offer to your market. When you participate properly in this event, you can gain more exposure. If it becomes successful, it can increase your sales. If you plan to make this a success, then here are the ways to make the most out of the said event.

First, it is to your advantage to have a theme. When it comes to the theme, it does not need to be elaborate or expensive. Even a simple theme is okay with the said tradeshow just as long as it is related to one's business and sales pitch. For example, when selling cellphones, the display must be relevant to that.

You must also learn to use audio and video materials to your advantage. When you are picking out what audio and video materials to use, you have to pick out the ones that are engaging, interactive, and informative. These materials can easily catch the target market's attention. It can keep them coming to your display booth.

Special effects can be added to your booth so that it highlights the flagship products you plan to offer to your market. You can install it in the booth together with the video and audio materials that are necessary for the display. Pick out the best special effects that you can find to improve the value of your booth.

Music is also a requirement for the showcase. The music that you choose to play during the showcase should be relevant to your company as well as to your sales pitch. You have a wide variety of music to choose from, ranging from metal to slow rock. It is up to you to decide which music is suitable for the business.

Promotional materials are necessary. You have to give them out, especially to the ones who come to purchase your products during the event. Promotional materials can be anytime, from imprinted pens, candles, pins, t-shirts, or calendars. These materials must have the business's name and logo to easily remind buyers about the company, even after the display.

Have a mascot during this event. A mascot is the one who will catch the attention of the market. You will have to hire an employee specifically for this task. When you plan to hire the mascot, also prepare a costume. To cut down on the cost for this, you should rent out a proper costume for a mascot to wear.

When you are able to afford it, consider employing a celebrity spokesperson. You do not have to choose the supermodels or the top actors and actresses for that. Even the local celebrities should be good enough candidates to become your spokesperson. You just have to find the ones that can become a good image representative for your product.




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